Elite Management Midlands Private Parking Policy


Elite Management (Midlands) LTD (6733401) is a car park management company.

This policy explains how we will use any personal data (i.e. information about you and your vehicle) we collect from you, or that you provide to us, in order to provide you with parking services under our parking contract with you. This policy should be read together with our parking and payment terms with can be found on our car park signage/

We, Elite Management (Midlands) LTD of Harmony House, 34 High Street, Aldridge,

Walsall, WS9 8LZ are the Data Controller and this policy explains how we comply with data protection law.

What data is processed?
Entering and remaining in the parking area of a car park managed by us may result in your personal data being collected, processed and retained.  We may capture your details including vehicle registration mark and your activity in the parking area if movement off site is monitored via Automatic Number Plate Recognition (ANPR) cameras, CCTV or parking attendants or via payment terminals and associated payment services providers The data gathered is needed to determine compliance with the terms and conditions of the parking contract with us.


We may receive information about you from third parties and from you directly.  When you contact us, in writing, electronically and/or via the telephone you are providing personal data. All information we collect and receive about you will be processed in accordance with this policy.


What is the purpose of processing personal data?

We obtain, use, retain and where necessary share personal information in a proportionate way and in accordance with data protection law.  Our purpose for processing personal information is: In order to provide effective car park management, to improve parking services, to ensure compliance with the parking contract and pursue any party who may become liable for parking charges, and assist with the prevention and detection of crime.


What is the lawful basis for processing personal data?

Our lawful bases for processing personal data are:

  • Contract – Processing is necessary for performance of the parking contract which has been formed when you entered and remained in the parking area
  • Legitimate Interests – Processing is required to protect and enable pursuit of legitimate interests in ensuring the car park is effectively managed, pursuing unpaid parking tariffs, charges and sums due and promoting the safety and security of the parking area.


Who do we share data with and why?

We will only share data in a way that is proportionate to the purposes explained above and ensure you’re your information is processed securely. We will only share information about you and your vehicle with the types of organisations listed below:

  • Where a Parking Charge Notice (PCN) is issued under the parking and payment terms of the parking contract, the PCN may be placed on the vehicle or sent to the registered keeper of the vehicle by post. In both cases we may request the registered keeper’s details from the Driver and Vehicle Licensing Agency (DVLA).  We may provide the DVLA with data captured by our cameras or by our parking attendants.
  • Where you are not the registered keeper of a vehicle that caused a PCN to be issued, we may share data with a vehicle hire or Lease Company or an individual that has confirmed that it hired, leased or authorised your use of the vehicle at the relevant time.


  • Where necessary to in relation to a PCN we may share data about the registered keeper (name, address, registration number, details of the parking contravention including movements within the parking area) with:
    • agents who act on our behalf such as legal advisors including those who collect sums due such as debt recovery agents and bailiffs;
    • Our Accredited Trade Association the British Parking Association (BPA) and independent parking appeals service the Parking on Private Land Appeals service (POPLA) in relation to dealing with PCN queries, complaints and appeals
    • Authorised agents such as subcontractors such as payment service providers, credit reference agencies and collection agents
  • Where necessary for the purposes of preventing or detecting crime, we may share or be requested to share data about you or your vehicle with the police or other security organisations


How long will we keep your personal data?

We will store your personal data for no longer than necessary to support the purposes explained above. We keep the personal data we hold about you for up to a maximum of 6 years from the date of collection unless related correspondence or legal claims are on-going.


Security of your Data

We will keep all your information including DVLA keeper details, information provided to us by third parties, your written and electronic correspondence and telephone messages securely and confidentially.

We cannot guarantee the security of your data transmitted to our site; any transmission via the internet is at your own risk. Once we have received your information, we will apply our security safeguards to prevent unauthorised access.

Your data rights

In relation to the personal data which we may hold about you, you have the following rights, to:

  • Be informed how we process your data as explained above
  • Access the information we hold about you, you can do this by making a subject access request.
  • Ask us to
    • rectify information about you that is incorrect or incomplete
    • Delete (erase) information about you
    • Restrict how we process your information
    • Transfer your data in an accessible electronic format
  • Object to our processing of your information
  • Complain to us via our contact details below
  • Complain to the data regulator the Information Commissioner’s office (ICO) via ICO.org.uk

Please contact us using the details below if you wish to assert your rights ensuring you provide proof of your identity with any request.  Under data protection law we must verify your identify before carrying out your request or supplying any information and provide you with an explanation if we do not agree with your request.  Once your identity has been confirmed we will respond to your request within one calendar month.


Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy


Contact details and further information

If you would like more information about how we process your data or if you wish to assert any of your rights set out above please contact our data protection officer/ privacy team by:



  • dpo@elitemanagementonline.co.uk


  • Write to us at:

Data Protection

PO Box 6870


West Midlands



This Policy was last updated on 17th July 2018